Reading 4
Memo
- data driven culture
データのみから意思決定する。他の要素は考えない。 - data informed culture
データを対象の深い理解のために使う。様々な側面から考える。 - data drivenではなく、data informedになるべき
- ABテスト
ある一定期間AとBを試し、どちらが効果的か調べること。 - ファネル
漏斗。ターゲットがゴールに至るまでのプロセスの可視化。
Reading Review
- And, rightfully, so. Data is based in reality .
- Sometimes people think the difference between being ‘data driven’ and ‘data informed’ is like potayto potahto.
- It can have long term effects on your product and the trajectory of your organization.
- You try a few different variants, and find that the one with clickbaity titles gets the most clicks.
- Data is an incontrovertible source of truth.
- When you consider data sacrosanct, you are more likely to fall for the fallacy of measuring a lagging indicator.
- Your primary instrumented metric of measuring the health of your app is daily and monthly actives, and retention.
- The change you shipped did increase the complexity of game play, so users are finding it harder to navigate the game.
- It is too late to stop the churn.
- The store front is placed very prominently in your app.
- You measure the conversion funnel for the store front.
- Disruption of large organizations happens when they ignore or don't notice early trends, and instead rely on existing data.
- How do you prevent subjectivity in a data informed culture.
- Play devil's advocate.
- This is the holy grail that will determine the success of a data informed culture.
Vocabulary
rightfully: 当然ながら、正当に、合法に
trajectory: 軌道
variant: (標準から)わずかに異なるもの
clickbite: クリックさせるような扇動的なリンク
bait: 餌 /beɪt/
incontrovertible: 明白な、論争の余地のない
sacrosanct: 不可侵な、きわめて神聖な
fallacy: 誤信、誤った考え
retention: 保持
navigate: 操縦する
churn: かき回す、激しく動く
customer churn: 顧客離れ
prominently: 目立つ
disruption: 混乱
subjectivity: 主観
devil's advocate: 悪魔の代弁者(ディベート等であえて批判や反論をいう人)
holy grail: 至高の目標、聖杯
